Enterprise trends
Xu Xichong: Focusing on the Needs of Farmers and Promoting the Development of Modern Agriculture
2018/11/14
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Thirty years of spring and autumn, thirty years of glory and glory. For thirty years, Xu Xi, the director of Anhui Sizhou Tractor Manufacturing Co., Ltd., has been committed to the research and production of advanced agricultural machinery. With a firm belief and love for agricultural machinery, Xu Xichong quickly grew into an experienced "agricultural machinery person".
Xu Xichong, Factory Director of Anhui Sizhou Tractor Manufacturing Co., Ltd
Searching for "opportunities" and waiting for flowers to bloom
Xu Xichong is a typical post-60s generation. In his childhood memories, every year during the harvest season, the neighbors in the yard began to rotate and help each other pick crops, often taking several nights to finish harvesting their crops. This also raised a question for him about traditional agricultural operations, how can agricultural work be made simpler? After the reform and opening up, China's agriculture experienced rapid industrialization, and the agricultural machinery industry entered a golden age. Seizing this opportunity, the young Xu Xichong resolutely invested in the agricultural machinery industry.
But things are not as simple as Xu Xichong thought. During the work process, he found that there are many agricultural machinery production enterprises in the country, among which well-known, unknown, large, and small workshops can be said to be a mix of good and bad. As long as you rent a small house, you can imitate big brands to produce agricultural machinery, and there is no service guarantee. After users buy it home, there is a major repair every three days and a minor repair every two days. By the time they finally find the manufacturer, they have already fled, This market environment simply cannot provide farmers with the necessary protection, which has made Xu Xichong understand that only well-developed products can truly help farmers. Therefore, Xu Xichong has been waiting for an opportunity.
"Heart Manufacturing" Advances into the Blue Ocean of Agricultural Machinery
In 2016, Xu Xichong joined Anhui Sizhou Tractor Manufacturing Co., Ltd. as the factory director. After taking office, he first learned about the production technology in the factory. Xu Xichong, who has been engaged in the agricultural machinery industry for many years, knew that China's current agricultural machinery enterprises are in a "low-end melee", resulting in a "high-end loss" situation. Although in recent years, with the support of a series of national policies, China's agricultural machinery industry has been striving to catch up in the high-end field, it is still far from enough. Therefore, Xu Xichong led relevant departments to strive for innovation and research and development, master core technologies, and increase the improvement of product quality. At the same time, we will transform and upgrade our products to absorb the advantages of foreign agricultural machinery enterprises, and move towards high-end agricultural machinery. Xu Xichong said, "If we want to seek higher development, product quality is the hard truth. In response to the current trend, we continuously improve the overall performance and quality of our products from the aspects of technology research and development, quality control, and product upgrading. We will work steadily, strictly control the quality of our products, abide by integrity, and continuously provide higher quality and services to the market and consumers.". In addition, we actively learn from some major foreign brands' development experience, keep up with market trends and consumer demands, constantly innovate, firmly promote product brand strategy, strengthen supervision and support for them, and firmly believe in making better products As of now, Anhui Sizhou Tractor Manufacturing Co., Ltd. has started expanding into the fields of bundling machines and crop protection machines.
A successful enterprise not only needs to make significant improvements in product quality, but also prioritize serving customers. Xu Xichong said, "We mainly start from two aspects in terms of service demand. Firstly, we share service institutions with tractors and strictly follow the requirements of tractors' three guarantees. Secondly, regarding the three guarantee parts, we rely on the advantages of the industrial park to integrate upstream suppliers and downstream channel merchants, and have implemented a full industry chain operation model."
"Agriculture, the foundation of the world, is of great importance." During the development of modern agriculture, it is the time for the upgrading and transformation of agricultural mechanization. Xu Xichong believes that in the near future, agricultural machinery will better serve farmers and make more contributions to agriculture, rural areas, and farmers.